Cherokee

This Privacy Policy describes how we collect, use and dispose of personal information.

What personal information do we collect?

We may collect any information from you which reasonably identifies you as an individual, this includes your name, email address, telephone number, shipping address, billing address and we may also collect your vehicle registration number if you are a customer.

How do we collect and store your personal information?

We collect your personal information when you provide details through our website, contact us via the telephone and social media channels, email or in-store or when you complete forms. Our website also uses internet browser cookies which stores personal information that you provide which can be used to track user traffic patterns and to better serve you when you revisit the website. You can disable cookies in your browser if you do not wish to share.

Your personal information will be securely stored by us, including in our data warehouses located in Australia and by selected third party providers in Australia. 

Why we collect your personal information?

We may collect your personal information to:

1. process transactions, both in-store and online;
2. answer your questions;
3. resolve your complaints & conduct investigations;
4. market & sell our products and promote our brands;
5. comply with any legal requirements;
6. procure goods and services;
7. conduct research to better understand and serve our customers and for statistical purposes;
8. communication with you, which may include where we need to conduct a product recall;
9. fraud prevention, including services to protect your information; and
10. provide you with marketing offers and information about our brands.

When do we disclose your personal information?

We may disclose your personal information to people and organisations:

1. that provide us with services to help promote our products and brands;
2. that carry out, or help us to carry out, our business activities including our agents, contractors and external advisors;
3. that maintain our information technology  and payment system infrastructure; and
4. to whom we are authorised or required by law to do so.

Your personal information may also be disclosed by us to other people and organisations that you have consented to.

What rights do you have in relation to your personal information?

You have the right to access your personal information and require us to correct any of your personal information.

To access or correct your personal information, please call us directly on +61 3 9720 3397 

You can also contact us by writing to our Privacy Officer at:

ARCHM Industries Pty Ltd (ABN 35 160 583 675) of PO BOX 190, Bayswater, Victoria, 3153, Australia

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2. How do you make a complaint?

If you would like to make a complaint regarding our use of your personal information, you can write to us at 

ARCHM Industries Pty Ltd of PO BOX 190, Bayswater, Victoria, 3153, Australia

If you are still not satisfied with the outcome of your complaint, you can contact the Officer of the Australian Information Commissioner 

Who do you contact for further information?

If you require further information about this Privacy Policy, you can call us on +61 3 9720 3397